Under Armour at Brilliant Brand Store: The Gear Athletes Trust
Fuel your performance with Under Armour’s innovative sportswear—engineered to make all athletes better. At Brilliant Brand Store, our authentic Under Armour collection delivers moisture-wicking apparel, responsive footwear, and technical gear that keeps you cool, dry, and focused on victory.
Authentic Under Armour Performance Technology
- 100% Genuine Under Armour – Authorized retailer with full UA warranty support
- HeatGear® Technology – Ultra-lightweight fabric pulls sweat away for cool, dry comfort
- ColdGear® Technology – Insulating layer traps heat without adding bulk
- UA HOVR™ Cushioning – Zero-gravity feel eliminates impact on running shoes
- Complete Athlete Range – Training, running, basketball, golf, hunting & outdoor
- Men’s, Women’s & Youth – Full size runs for the entire family
- Fast Shipping – Get game-ready gear delivered quickly
HeatGear® Apparel: Beat the Heat
Under Armour HeatGear is the original performance baselayer that launched a revolution. The signature compression fit supports muscles while UA Tech™ fabric wicks sweat at unprecedented speed. HeatGear Armour compression shirts and leggings regulate body temperature during intense training sessions, summer runs, and hot weather competition.
Shop HeatGear:
- Compression shirts, tanks & leggings
- Loose-fit workout tees with UA Tech™
- HeatGear Armour sports bras with adjustable straps
- Breathable shorts with built-in liner support
ColdGear® Apparel: Train in Any Weather
When temperatures drop, ColdGear keeps you warm without restricting movement. The dual-layer fabric traps body heat while still breathing to prevent overheating. ColdGear Infrared technology even uses a ceramic print to retain warmth. From early morning runs to winter training camps, ColdGear maintains optimal muscle temperature.
Shop ColdGear:
- Mock neck compression tops
- Insulated jackets with UA Storm water-repellent finish
- Fleece hoodies & joggers
- Thermal leggings for layering
UA HOVR™ Running Shoes: Feel Zero Gravity
Under Armour HOVR cushioning technology eliminates impact while returning energy with every stride. The compression mesh Energy Web contains and molds HOVR foam for a responsive ride. Popular models at Brilliant Brand Store include:
HOVR Phantom 3 – Connected running shoe with built-in UA MapMyRun™ tracking
HOVR Machina 3 – Real-time form coaching for runners seeking optimal biomechanics
HOVR Sonic 5 – Lightweight speed trainer for tempo runs and race day
HOVR Infinite 4 – Long-distance comfort for marathon training
Training & Gym Performance
Dominate your workout in Under Armour training gear engineered for explosive movement. UA Unstoppable apparel combines stretch-woven fabric with articulated construction for unrestricted range of motion during lifts, jumps, and burpees.
Project Rock Collection
Dwayne “The Rock” Johnson’s signature line delivers motivation-infused training gear with blood, sweat, and respect ethos.
Basketball Shoes & Apparel
Ball out in Under Armour basketball shoes worn by pros. The Curry Flow series features Stephen Curry’s signature cushioning-free traction system for court feel. UA Embiid 1 offers Joel Embiid’s preference for contained ankle support and impact protection.
Golf Performance
Under Armour golf polos, pants, and shoes combine country club style with athletic functionality. UPF 50+ sun protection, four-way stretch fabric, and waterproof spikeless shoes keep you comfortable through 18 holes.
UA Storm Technology
UA Storm finish repels water without sacrificing breathability. Jackets, pants, and bags with Storm treatment shed light rain and snow while remaining lightweight and packable—essential for unpredictable weather athletes.
Tactical & Hunting Gear
Under Armour’s tactical line serves military, law enforcement, and hunters with specialized camouflage patterns (UA Forest Camo™, Ridge Reaper®) and scent-control technology. Tactical boots meet uniform standards while providing athletic comfort.
The Under Armour Origin Story
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour started with a simple mission: create a superior moisture-wicking T-shirt. That first compression shirt, developed in Plank’s grandmother’s basement, revolutionized athletic apparel. Today, UA engineers relentlessly innovate to give competitors an edge.
Sizing & Fit Guide
Under Armour offers three primary fits:
Compression – Ultra-tight second-skin fit
Fitted – Athletic cut that follows body shape
Loose – Relaxed, traditional fit
Our Brilliant Brand Store team can help you select the right fit for your sport and preference.
Why Buy Under Armour from Brilliant Brand Store?
We stock the latest Under Armour releases plus proven classics. Authenticity is guaranteed—we’re an authorized UA retailer committed to delivering genuine performance gear. Enjoy expert product knowledge, easy returns, and rapid shipping that gets you training faster.
Gear Up. Show Up. Never Back Down.
Browse the complete Under Armour collection at Brilliant Brand Store. Find the HeatGear, ColdGear, and HOVR innovations that fuel your competitive fire. Protect this house.