Reach your goals in comfort and style with Asics, the brand trusted by athletes and runners around the world. At Brilliant Brand Store, we offer authentic Asics running shoes, sneakers, and sportswear — all at discounted prices.
Engineered with cutting-edge technology for superior support and cushioning, Asics footwear helps you perform your best — whether you’re training, running, or staying active every day.
Shop genuine Asics products today at Brilliant Brand Store and enjoy lower prices, fast USA delivery, and premium quality designed for movement and performance.
ASICS at Brilliant Brand Store: Sound Mind, Sound Body
Discover the perfect fusion of Japanese precision and biomechanical science with ASICS running shoes. At Brilliant Brand Store, our comprehensive ASICS collection offers the legendary cushioning, stability technologies, and marathon-proven durability that runners worldwide trust for every distance.
Authentic ASICS Running Innovation
- 100% Genuine ASICS Footwear – Authorized retailer with manufacturer warranty
- GEL™ Technology Cushioning – Attenuates shock during impact and toe-off phases
- FlyteFoam™ & FF BLAST™ – Lightweight, responsive midsole foams
- GUIDESOLE™ Technology – Curved sole design reduces ankle flexion for energy savings
- ASICS LITE™ & GRIP™ – Advanced outsole materials for durability and traction
- Complete Model Range – Neutral, stability, trail, racing & walking shoes
- Men’s & Women’s Sizes – Including wide and narrow width options
- Expert Fitting Advice – Free gait analysis recommendations
Flagship ASICS Models at Brilliant Brand Store
GEL-KAYANO 30 – The Ultimate Stability Shoe
Now in its 30th iteration, the GEL-Kayano remains the gold standard for overpronators and runners seeking maximum support. FF BLAST PLUS ECO cushioning delivers soft landings, while 4D GUIDANCE SYSTEM™ provides adaptive stability without rigid posting. The engineered knit upper accommodates foot expansion during long runs.
Best for: Overpronators, long-distance training, runners prioritizing injury prevention
Key tech: GEL technology, 4D GUIDANCE SYSTEM, OrthoLite X-55 sockliner
GEL-NIMBUS 25 – Premium Neutral Cushioning
The Nimbus line delivers cloud-like comfort for neutral runners logging high mileage. Dual-density FF BLAST PLUS ECO foam creates soft yet responsive cushioning, while PureGEL technology provides 65% more impact absorption than previous generations. The breathable engineered mesh prevents hotspots.
Best for: Neutral runners, marathon training, recovery runs
Key tech: PureGEL technology, FF BLAST PLUS ECO, AHAR outsole rubber
GT-2000 12 – Versatile Everyday Stability
The GT-2000 balances supportive stability with everyday versatility. LITETRUSS technology counters overpronation efficiently without adding weight. Jacquard mesh upper provides structured support while remaining breathable. This workhorse handles training runs, tempo efforts, and race day alike.
Best for: Mild to moderate overpronation, daily training, budget-conscious stability seekers
Key tech: LITETRUSS guidance system, FF BLAST cushioning, AHARPLUS heel plug
GEL-CUMULUS 25 – Neutral Daily Trainer
The Cumulus offers balanced cushioning for neutral runners seeking a reliable daily trainer. FF BLAST cushioning balances softness with energy return, while rearfoot and forefoot GEL units smooth transitions. Gender-specific cushioning accommodates male and female biomechanical differences.
Best for: Neutral runners, daily training, runners transitioning from stability shoes
Key tech: Full-length GEL technology, FF BLAST, AHARPLUS rubber
NOVABLAST 4 – Maximum Energy Return
For runners wanting a trampoline-like ride, the NOVABLAST delivers. Thick FF BLAST PLUS ECO foam creates exceptional bounce and energy return. The rockered GUIDESOLE reduces calf fatigue on long efforts. Perfect for uptempo training and runners who prefer a “fun” shoe feel.
Best for: Neutral runners, tempo runs, speed workouts, runners wanting maximalist cushioning
Key tech: FF BLAST PLUS ECO stack height, GUIDESOLE technology, tongue wing construction
Trail Running Excellence
GEL-TRABUCO 12 – Technical Trail Performance
Navigate technical terrain confidently with the Trabuco’s ASICSGRIP outsole and rock protection plate. FF BLAST cushioning absorbs trail impacts while remaining agile on switchbacks.
GEL-VENTURE 9 – Entry-Level Trail Versatility
The Venture offers trail capability at accessible pricing. Reversed lugs and GEL cushioning handle moderate trails, fire roads, and light hiking.
Racing Flats & Carbon-Plated Speedsters
METASPEED SKY+ – Elite Marathon Racer
ASICS’ carbon-plated rocket ship features a curved GUIDESOLE and FF TURBO cushioning for sub-3 marathon attempts. Stride-style runners (those who increase cadence at speed) benefit from the forward-rocking geometry.
METASPEED EDGE+ – Cadence-Focused Racer
The Edge variant suits runners who naturally increase stride length when accelerating. Lower stack height and flatter rocker accommodate this biomechanical preference.
ASICS Technology Decoded
GEL Technology – Silicone-based cushioning placed strategically in heel and forefoot attenuates shock forces without compromising stability. Firmer GEL in stability shoes, softer in neutral models.
FlyteFoam™ Family – Organic fiber-reinforced foam that’s 55% lighter than traditional EVA while remaining durable. FF BLAST adds elasticity; FF BLAST PLUS ECO uses recycled materials.
GUIDESOLE™ – Curved sole design derived from ASICS Institute of Sport Science research. Reduces ankle flexion by 20%, decreasing energy expenditure on long runs.
LITETRUSS™ – Lightweight stability technology that creates a supportive pillar on the medial side without traditional dense foam posting.
The ASICS Philosophy: Anima Sana In Corpore Sano
“A Sound Mind in a Sound Body”—this Latin principle guides every ASICS innovation. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, ASICS began with basketball shoes designed to keep post-war youth active and healthy. Today, the ASICS Institute of Sport Science employs biomechanists, engineers, and physiologists who study thousands of runners to perfect shoe geometries.
Finding Your Perfect ASICS Fit
Pronation Assessment:
- Neutral – Foot rolls inward 15% naturally → GEL-Nimbus, GEL-Cumulus, NOVABLAST
- Overpronation – Foot rolls inward excessively → GEL-Kayano, GT-2000
- Supination – Foot rolls outward → Neutral shoes with extra cushioning
Arch Type:
- Flat arches typically benefit from stability shoes
- Normal arches succeed in neutral trainers
- High arches need cushioning to absorb impact
Running Surface:
- Road/pavement – Standard road running models
- Trails – GEL-Trabuco, GEL-Venture with aggressive outsoles
- Track – Lightweight trainers or racing flats
Width Options:
ASICS offers standard (D for men, B for women), wide (2E for men, D for women), and extra-wide (4E for men) in many models—ensuring proper toe box fit.
ASICS Sustainability Commitment
The ASICS ECO program incorporates recycled materials across the lineup. FF BLAST PLUS ECO foam contains approximately 20% bio-based content. Solution-dyed socks and uppers reduce water usage by 33% and carbon emissions by 45% compared to conventional dyeing.
Why Choose Brilliant Brand Store for ASICS?
We maintain deep inventory across ASICS’ model range—from entry-level trainers to elite racing shoes. Our team stays current on biomechanical research to provide informed recommendations. Authenticity is guaranteed, exchanges are hassle-free, and shipping is fast. Whether you’re training for your first 5K or fiftieth marathon, we’ll match you with the ASICS shoe that supports your goals.
Run Stronger. Run Smarter. Run ASICS.
Explore the complete ASICS collection at Brilliant Brand Store. Experience the Japanese craftsmanship and biomechanical excellence that’s powered Olympic medals and personal records worldwide. Find your perfect pair today.